Abigail’s Ambassadors

We can’t thank our Ambassadors enough, for the time, effort and dedication they put in to supporting our charity main aims and mission. We couldn’t do it without you, thank you for being part of our team.

April Ward


April has been involved with the charity from the very beginning, and her support to champion the work we do makes her a huge asset to our charity. We’re delighted April agreed to be an Abigail’s Ambassador.

Molly Hope


Molly is a fantastic supporter and fundraiser for Abigail’s in the local area, providing several cots to hospitals in memory of her son Blake. Thank you for everything you do.

Anthony Chapman


Anthony, also known as Abigail the Bear, is our official  mascot representative. Anthony is willing to get involved and commit every effort to raise awareness & funds for our charity.

Nicola Everett


Nicola has been a great supporter of our charity for many years and we’re delighted Nicola agreed to be an Abigail’s Ambassador for the vital work we do in the baby loss community.

Tom Gower


Tom has been one of our biggest fundraisers, arranging golf days, darts competitions and running marathons, all in memory of his son Oliver. Thank you for your tremendous support.

Hilary Grierson


Hilary has fundraised and donated several Abi Cots in memory of her son Hamish, Hilary has been an inspiration in her dedication to supplying cold cots to hospitals in need across the United Kingdom.

Sam Collinge


Sam is Bereavement Support Specialist Midwife at George Eliot Hospital in Nuneaton. Sam was a Trustee for 7 years and remains a huge asset to our charity, for the support and experience she offers.

Adam Smith


Adam is willing to get involved and commit every effort to raise awareness for the charity, and generously give his time and expert auctioneer skills at our annual Golf Days. Encouraging everyone to spend that little more!



If you are interested in being an Abigail’s Ambassador please contact Faye to discuss

Ambassador Flyer

Ambassador role

Can you help us make a difference? We need your spare time, network and social circle to raise awareness of our charity and the work we do with baby loss families. The Ambassador role is a voluntary position and crucially fits around your other commitments. If this sounds like something you would be interested in, then an Ambassador role is waiting for you at Abigail’s Footsteps.

Why join Abigail’s?

We appreciate not everyone is able to contribute financially but we know that people are passionate about the work we do.

You can help in a different way, which is just as important, by raising awareness of the work we do. Connect on a more personal level, using your contacts and personal connections to secure funds and support local fundraiser’s.

Ambassador duties

💜 Raising awareness of the charity and its value to the community and your work place
💜 Supporting local fundraisers with any upcoming events
💜 Introducing our charity to businesses to create corporate connections and support
💜 Attending local functions, meetings and events our behalf

How do we help?

We want to support you as you develop your Ambassador role and will send out updates with details about all our upcoming events and any planned future projects at Abigail’s.

We will also maintain an Ambassador network, so you can share ideas and troubleshoot with other like minded supporters. Sharing best practice across the group and keeping motivated.


Our expectations will be dependent on how you wish to engage with your contacts, and these will be discussed if you apply to be an Ambassador. However, you are expected to:
Raise awareness of baby loss
Maintain a professional and caring manner at all times when representing our charity
Stay in regular contact with the team at Abigail’s Footsteps

We can offer

💜 An induction session to introduce you to the charity, recognise your skills and identify any ongoing support you may need from us in order to fulfil the Ambassador role
💜 A designated point of contact for support and guidance, when needed
Reimbursement of out-of-pocket expenses, when travelling to fundraising events
Full support from team Abigail’s Footsteps


Corporate Partner

Fundraising Events

We would like to keep you updated with latest news about our work and how you can help support us through fundraising & events.

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